About DurAdvantage
DurAdvantage builds strategy from evidence and real operating experience. Having held the roles we advise on, we know what it takes to execute, so every plan is grounded from day one.
That same experience gives us early visibility into what matters most: the assumptions worth validating, the dependencies worth sequencing, the capabilities worth building first. We bring that clarity into the plan up front, so your team moves with confidence.
How We Are Built
DurAdvantage is not a single advisor with a title. It is an operating practice: a core team plus a wider bench of independent product, technology, and AI operators, assembled around what each situation actually requires: one senior advisor for a focused diligence sprint, or a small embedded team for a multi-quarter transformation. The staffing flexes. The standard for who leads the work does not.
"DurAdvantage took an organization with little product maturity and transformed it into a well-oiled machine, with clear strategy, ROI-based prioritization, and live metrics across multiple product lines. Execution became repeatable and predictable."
What We Believe
A durable advantage beats a commodity feature.
As software development itself commoditizes, value comes from proprietary data, workflow depth, distribution, and monetization architecture, not engineering throughput.
Data is the prerequisite, not the byproduct.
An AI strategy without a unified, trustworthy data model is a strategy on paper only.
Say/do matters more than velocity.
AI can make a team faster at building the wrong thing. We measure commitment against delivery, not activity against ambition.
Execution is the deliverable.
A roadmap nobody runs is not a roadmap. We measure ourselves on what actually shipped and what it moved.
We have done this in the seat.
Rohit Chhabra
Rohit Chhabra leads AI, technology, and product value creation for private equity investors and their portfolio companies, across the deal lifecycle: due diligence, post-close value creation, and exit readiness. He is the operator sponsors bring in when AI investment isn't translating into revenue or retention, R&D spend can't be tied to business outcomes, or a build-buy-partner strategy has left overlapping products and duplicated teams. As Chief Product & Technology Officer across multiple PE portfolios, Rohit translates R&D investment into business outcomes, resets product strategy and the roadmap around ROI and the financial plan, and builds the AI, product, and monetization strategy that holds up under diligence and at exit.
MBA, Babson College · BS Industrial Engineering, UMass Amherst · Business Analytics, Wharton
Tony Clancy
Tony Clancy is a product and technology executive with deep experience scaling a variety of platforms and engineering organizations. He has led teams through growth, modernization, M&A integration, platform reliability improvements, and product execution resets. Tony focuses on turning technology investment into measurable business impact: faster delivery, stronger platforms, improved reliability, and tighter alignment between roadmap priorities, customer value, and growth. As a CTO and senior engineering executive, he has built and scaled global teams, modernized mission-critical SaaS platforms, and led AI/ML, data, cloud, integration, and compliance initiatives. He helps organizations connect product strategy, architecture, engineering execution, and financial priorities so technology drives revenue, retention, customer value, and long-term competitive advantage.
BSc Computer Science, University College Cork
"As our in-seat Chief Product & Technology Operating Advisor, DurAdvantage did not just set the strategy, they executed it, accelerating our roadmap by 18 months and building the launch and operational discipline to turn it into revenue, higher win rates, and stronger retention."
The Network
Beyond its core leadership, DurAdvantage draws on a network of independent consultants with deep expertise in products, technology, and AI. This means engagements can scale in scope without losing senior-level attention, whether the situation calls for one advisor or a small team.
How We Work